Pitvi used to be pitched at "anyone who needs a video", which meant it was pitched at nobody specifically. This release tightens the positioning to Product Marketing teams in B2B SaaS.
Landing page rewritten with PMM-specific language and examples. New /use-cases section covering Feature Announcements, Product Demos, Sales, ABM, and Internal Comms. Generator suggestions refocused on the workflows PMMs actually run.
Behind the scenes: generation templates consolidated from seven to five, error boundaries across the editor and shell, per-page metadata on every public route.
Picking PMMs lets every part of the surface point in the same direction.
