Real teams, real launches, real numbers.
How product marketing teams trade weeks of production for an afternoon — and ship release videos that actually convert. The full story behind the results.
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Scene 2 · 12sAnnouncing the real-time cohort builder
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What changes when the video stops being the bottleneck. The numbers, from a real launch cadence.
ChallengeEvery release stalled at the video.
A weekly launch cadence kept colliding with a two-week video pipeline. Announcements shipped without motion, and engagement showed it.
ApproachThe changelog became the brief.
The team pasted release notes straight into Pitvi. The engine structured each into scenes, applied the brand kit, and handed back a first cut in minutes.
ResultMotion on every launch, on time.
Release videos now go out the same day as the notes. Reframing handled every platform, and the calendar stopped being a bottleneck.
"We went from shipping one video a month to one per release. The story writes itself from the changelog, and the brand kit means it always looks like us."
More teams, more results.
StartupA solo founder localized a launch into six languages overnight.
AgencyAn agency ran fifty client releases through one brand pipeline.
GrowthA growth team A/B tested twelve hooks in a single afternoon.
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