Blog

Notes from the team.

Notes on product marketing, release videos, and the craft of turning every launch into something worth watching.

Write a few sentences about what you're shipping, get back a video your team can edit and export. Pitvi, in a paragraph.

What we've learned from generating thousands of videos about which briefs become great videos and which ones become 'fine' videos.

Picking an audience was the most useful constraint we put on the product. Here's how we got to PMMs and what changed when we did.

Stay ahead of the curve.

Weekly notes for product marketing teams on shipping release videos that move the needle.